How to buy a new electric appliance, 2016
The 2017 Electric Vehicle Owners’ Association (EVO) survey of electric vehicle owners across Australia found that the majority (65%) were either buying an electric vehicle because they were interested in owning a new vehicle or because they already own an electric car.
The EVO survey also found that 74% of those owners had not yet made up their minds about the purchase of an EV.
Only 13% had decided whether to purchase an EV but were yet undecided, and only 2% had made up a decision to buy an EV, the survey found.
In comparison, just 14% of owners of the Tesla Model S sedan were currently unsure whether or not to buy the Model 3.
But the survey also revealed that some EV owners who were already planning to buy EVs did not want to wait to buy their first EV until they were ready to commit.
According to the survey, more than half of owners who planned to buy vehicles in 2019 and 2020 had already bought their first vehicle and were planning to purchase their second vehicle within three years.
Of the remaining owners who had already committed to purchasing an EV for the next three years, only 20% of them had already decided whether or when to buy one.
Eighty-four per cent of EV owners planning to commit to buying an EV in 2019 or 2020 did not have an estimated price for an EV at that time.
By 2019, almost half of EV buyers had already purchased their first electric vehicle and had already made up an opinion about the car.
Only one in three EV owners (21%) who had purchased their second electric vehicle in 2019, 2020 or 2021 still had an estimated cost at that point.
A further 17% of EV-owners who had not committed to buying a car in 2019 had not considered the purchase at all, while 18% of non-EV EV owners did not know how much they would be willing to pay for their first car.
Eighty per cent (85%) of the EV owners surveyed said that they would purchase a vehicle within a year of their purchase.
Only 5% of the non-electric EV owners and 6% of both EV- and non-Evo-owners were willing to buy in less than a year.
There was also a clear preference for a more affordable electric vehicle model.
The survey found that, for the first time, about half (50%) of EV Owners were not considering buying an E-mini or a more expensive model of a Nissan Leaf.
More than three in four EV owners were planning on purchasing an electric SUV in 2019 (62%), a more than double the number who had considered buying a Nissan E-series vehicle.
When it came to choosing between a hybrid or electric vehicle, just over a quarter (26%) of owners said that an EV would be the best choice for them, compared to 17% who said that a hybrid would be best for them.
The EVO survey also asked owners of a variety of different vehicles to choose between the two models in different ways.
Nearly one in five (18%) owners said they would buy an E3 hybrid, a car that was powered by three electric motors, or an E2, a vehicle that was designed for driving a two-seater electric vehicle.
More than one in four (23%) owners who owned a Range Rover said that the E3 model would be their choice.
Almost one in 10 (9%) owners of an E350 vehicle said they were willing only to buy E350 EV, compared with 5% who were willing both E350 and E350 E-power models.